Competent tag composition
Of course, only one perfectly composed
1. What is a tag ... and what is it for?
HTML tag
Page title Page Content
Tag
For example, if our article topic is “How to choose skis for skating,” then it is logical for the title to be something like this:
How to choose skis for skating - 5 tips from experienced skiers
We wrote simply and clearly what the article is about. Nothing extra. At the end, the phrase “5 tips from experienced skiers” appeared in order to cover an even larger set of queries. Moreover, most likely, your article will have such a subtitle. As a rule, one article contains not one, but several more mid-frequency queries.
To correctly select these additional keys, read:
2. What it looks like in the search results
In the search results, it is the “title” that is displayed as the page title. For example:
This tag is seen first by users who entered a search query. Therefore, in addition to the importance of the tag
3. Links from social networks contain
Or a shortened version without an image in VK
Incoming links and titleIncoming links to the promoted page should generally contain words from the acceptor page's title tag. Moreover, some incoming links must have a direct entry, some links must have a partial entry, some links must contain synonyms in their anchor words, and so on. This is necessary so that promotion occurs based on one request.
4. How to write a tag correctly
4.1. Uniqueness inside the site
All pages on one site must have a different Title. Unique
If you do not follow the uniqueness rule, this will have an extremely negative impact on the promotion of the site for this request, since this will automatically create duplicate pages on the site.
4.2. must correspond to the content of the page
Only include keywords that the page actually answers. With the introduction of behavioral factors, this began to have an even stronger impact on search rankings.
For example, a user comes to a page with a title that meets his requirements, but the content of the page is about something completely different, then it is logical to assume that the majority will simply close the page and go further to look for information in a search engine. As a result, the behavioral image of such a resource will quickly deteriorate, which can ultimately negatively affect the position of the entire site as a whole.
4.3. The order of keywords in a tag has the meaning
First word in tag
It is also worth noting that if some related keywords do not quite fit the content of the page, then perhaps it is worth not including them at all, even at the end of the title, this enhances the importance of the first keyword.
4.4. Adequate length
Number of words in
4.5. Punctuation marks
Use punctuation in your
4.6. Don't use useless words
Never include words like “home page” in your title. This is useless garbage for users. There are chances of being pessimized in the misuse of such words. Everything in the title should be just to the point.
4.7. Check , if it's necessary
Don't make a title out of one word. For example, many sites have an “articles” section. If you pay attention, many sites make a serious mistake and have a title in the form of one word “articles”, but this is absolutely contrary to common sense. This word clearly requires clarification. For example, “articles about football” - if your football theme will look much more understandable. It’s even better to supplement this with another more clarifying word.
4.8. Duplication can be useful
Sometimes it is very useful to indicate the name of your company at the end of the title. For example, " keyword | Company name". This is a good scheme that has proven itself long ago. Despite the constant duplication of the name of your company in the title, this design allows you to reduce the bounce rate on website pages, since the user who comes from search engines already roughly knows that he is visiting the organization’s website (by the way , perhaps which he had already heard something about before).
Tag title and meta tags description And keywords- play an exceptional role in website promotion. The position of the page in search results largely depends on their correct composition. The title, description and keywords elements must be present on every page of the site and contain key phrases:
Search engine robots place great importance on the title and description content, especially the title tag, to determine the relevance of a page - the correspondence of a user query to its content. But there is a second factor that needs to be taken into account; it brings an additional effect in website promotion - this is user perception.
Tag Title
On how attractive it looks in the user's eyes title(this is the title content) and the page in the search results, their choice in its favor depends. Even if your site is in the search results, say, in 7th place, then there may be more transitions to it than to a site in 4th place. Especially if its title and snippet are attractive, i.e. compiled correctly.
Example of search results on Google:
In order to correctly compose the title - this is the name of the page, you need to decide on two questions: how many occurrences of key phrases there can be and its length - the total number of characters in the tag. For “ordinary” pages, the recommended number is one key phrase. For the main pages of sections and the index page, 2-3 occurrences of key phrases are possible.
The most important keywords should be placed closer to the beginning. Since the content of the title tag is reflected in search results, it should be informative and, I repeat, attractive to users. Now about the possible tag length. In the screenshot of Google results, it is not difficult to calculate the number of characters for the first site - 50.
The maximum title length I found on Google is 59 characters including spaces. Now let's look at the Yandex search results:
A similar title in Yandex search results was 55 characters - the remaining words of the title tag were not included in it. But note that the main keyword phrase is in capital letters. If the letters are lowercase, then the number of characters in the headers of the search results increases. Let's look at the following screenshot:
The result of the 5th position in the search results is 68 characters (this is the maximum). We conclude: the length of the title can be about 60-65 characters with spaces, the most important should be located closer to the beginning and, preferably, not exceed 55 characters.
Attention: you should not put words that are not on the page in the title, as well as in keywords.
Meta Description tag
Search engines compile the content of the snippet from the description or select a fragment of text from the page. The description meta tag provides a brief description of the web page. It is advisable to be more careful in its compilation, even if it will not be used by some search engine to create a snippet. The recommended length is 150-200 characters with spaces (the maximum Yandex snippet is 182, Google is 140).
It is necessary to place several key phrases in the description: the main one should be placed closer to the beginning, it can consist of capital letters. The text should be as attractive as possible to users.
One of the main SEO settings is the Title tag; both experts and specialists agree on this. Therefore, when promoting sites, it is important to write the Title correctly, both for the main page of the resource and any other.
In this article we will tell you what a title is and where it is shown, how to write it correctly and make it unique. We will share examples of composing a Title for the main page, categories, products and services, as well as articles.
TITLE is a tag responsible for the title/title of the site page that is displayed in the browser. To find out
In code. Find tag
In search. In addition, the title of the page is displayed in the snippet when the site is displayed in search results:
From the point of view of SEO promotion, TITLE is the first thing that search engines look at when crawling site pages during indexing. Also, the title is taken into account when ranking.
If the page is not registered
.
How to correctly write Title (website page title)
If the site is written in pure HTML, then you will have to set this parameter manually directly in the code. For a site on a CMS or designer, you can register the title in the admin panel.
Let's figure out how to fill out the Title correctly and what to write there. Here are some recommendations:
How to make Title unique
But how can you make a title unique? Especially if everyone listens to the recommendations of search engines and:
- include the main search query in the page title;
- They will put it at the very beginning of the title.
It turns out that all competitors should have approximately the same titles. In fact, this is true, so you need to make the title unique. Here are some ways to do this:
- Add at the end
website addresses, abbreviation or company name. Separate the title with a straight line - Place a special offer in the title, indicate a price or other information that differs from competitors.
- For online stores and sites with services, you can indicate the price or special conditions (promotion, discounts) in the page title. This will have a positive effect on the click-through rate in search results, since there is specificity.
- If you want to stand out further in search results, add an emoji to the title, but no more than one and do not forget to separate it with a space from the following word.
Here's a short video on the topic:
Examples of correct tag filling +templates
Example #1: Title for the main page of the site
Let's say you are engaged in low-rise construction and propose to build from timber, aerated concrete and brick. Should this be included in the title of the main page? No. For each separate type of construction you need to make a separate page.
The title for the main page will be:
Turnkey construction of houses in Ufa: projects, prices, terms | Dom.ru
Thus, for the title of the main page we take a broader request.
Sample: [Field of activity] + [city] + [additional information]
Example #2: Category title in an online store
You sell phones to Apple. How to make the right one
The title will look like this:
Buy iPhone 11 in Moscow - price from 89,990 rubles | Apple.com
We put the key query at the very beginning
Sample: Buy + [Product] + [city] + [additional information]
Example #3: Title of page with services
You want to promote one of the pages of your website based on the request [ To order a site], while your company is located in St. Petersburg.
The title will be like this:
Order a website in St. Petersburg - websites in St. Petersburg to order | sait.ru
Here the keyword is also at the very beginning
Sample: Order + [Service] + [city] + [additional information]
Example #4: Product card title
Let's take the same iPhones. Their main differences are: model, memory capacity and color - which is what we indicate in the title of the product card:
Buy iPhone 11 Pro Max, 512 GB, Dark Green | Apple.com
Product cards are most often in which the user indicates specifics, so we also write specific data in the title.
Sample: Buy + [Product] + [model, color, characteristics] + [city]
Example #5: Title for an article
When compiling a title for an article, the general principle does not change. All articles are promoted based on information requests, which usually contain: how, why, where, why, how much And so on. Let's take the request [ maternal capital].
For an article on this topic, the Title could be like this:
How to get maternity capital in 2020 | mother.site
In this case, we used a question that a user might enter when searching, and also added relevance by specifying the year. You can make the material relevant not only by adding the year, but also by indicating what exactly will be on the page: step-by-step instruction, answers to questions, manuals, videos, photos and more.
Sample: [Question answered by the article] + [relevance]
How to evaluate the effectiveness of Titles on the site
Key indicators to consider when assessing the effectiveness of a title:
- CTR- the higher the click-through rate, the more attractive the page title and the more often people click on it;
- Search position- since the title is taken into account when ranking in search results, then, other things being equal, a higher position in the search also indicates making the right choice header.
Keep in mind that the position in the search depends not only on the title, but also on many other factors, so do not make too large an adjustment for this indicator; in this case, CTR is more important.
How to find out CTR and display position
The best way to do this is to analyze the data in and.
Search Console
Go to Google Search Console and click on “Search Results” on the left. Activate all the colored tiles on top: Total Clicks, Total Impressions, Average and Average Position. Click “+New” to get information on a separate page.
In the menu that appears, select “Page”, a window will appear where we enter the URL of the page for which we will evaluate the effectiveness of the title.
After this, the average page indicators for the selected period will appear on the colored bars at the top. Below you can find more accurate data for each request. In particular, we see that our title demonstrates the greatest effectiveness when shown on demand [ how to create a group in VK 2019].
Likewise, you can check the effectiveness of the title for any other page.
Yandex.Webmaster
Open Webmaster and go to “Search queries - Page statistics”.
At the top there will be a graph with average indicators, and below you will find data for each page separately.
Important: If the site is commercial, then before the search results there will be up to 4 advertising positions or organizations on the maps. In the case of information requests, the search results may be blurred due to the display of pictures and videos, and Yandex also likes to show links to its services: Services, Experts, Collections, etc.
A lot depends on a competent and good description. If the headline arouses burning interest among users and a desire to visit the site, traffic can generally skyrocket. Therefore, optimization title the same important fact as being constantly in the TOP. We can safely say in our time that this is one of the most important parts. By the way, if you learn how to correctly form a title, you can easily do without financial investments when promoting an Internet resource. And within 2 months you will see a large influx of visitors to your website. This entire site is living proof of that.
Use correctly and logically composed phrases
3. Create headlines that will arouse curiosity. The trick also lies in the psychological factor. People are always curious, why is the sky lilac?
4. To optimize for high-frequency queries, it is recommended to make short headings; for low-frequency queries, use a maximum of keywords.
5. If possible, exclude stop words, prepositions, conjunctions, and punctuation marks from the title. The trick is that their density is also taken into account, but they do not carry semantic information.
6. If you really want your pages to stand out in bookmarks, for example, the same, it is better to replace the company name with an Icon. That is, learn to use the tag:
7. Use keywords in the title that are common to all pages; they reinforce each other and form a thematic, semantic core.
What NOT to do in the title
- There is no need to include a WEB (http) address in the name of your site. This is beyond idiocy. Firstly, all domains are unique and, accordingly, the result of a query on the domain will be unique and unique. Secondly, the person is already on your domain, and the WEB address is clearly visible in the address bar, so why repeat this in title? Or do you think that the search engine has forgotten your domain and you decided to remind it of this on every page? And thirdly, if you think that a person will find you by your domain, then you are deeply mistaken, because without knowing the domain a person will never type your gobbledygook; first, in any case, he will turn to the search engine.
- The company name also does not need to be included in the title of every page. This is the same idiocy as point one. The exception is when your company name is a competitive query for the search engine. But such cases are quite rare.
- Do not use title contains the following characters @#$^&*~` . Some people like to put “$$$ Earning money online $$$” - such a perversion is a direct road to ban.
This article is based on real experiments and the experience of many specialists, and not on fiction, just make queries in search engines about the correct title, for example: “how to format the title correctly” and you will see this article in the TOP 1, in all known search engines. No promotion method was used for the article.
UPD: 2013-10-19 Since the publication of the article, more than 30 sites have searched my picture and not a single dog has put a backlink, but most importantly, they haven’t even cleaned up the tags in the picture leading to my site. Cool.
title(title) is the most important tag for internal optimization of the html code of pages. Search engines attach great importance to the text contained in the title, so you should use this factor as effectively as possible.
Syntax:
Physically, the content of the title tag is the title of the page, which is displayed in the topmost field of the browser. Also, title content is displayed in search engine results based on user requests (these are the names of links in search results). Therefore, the title of the page should reflect its essence as succinctly as possible and must contain keywords. Contents for each page title must be unique.
Search engines may not take into account all the words contained in the page title, but only a certain number of the first words (the rest may simply be cut off). These indicators vary from search engine to search engine, and may simply change over time as the algorithm adjusts, so it is highly recommended to place keywords and phrases at the beginning of the title.
It is advisable to include the most important keywords in the first ten words (and 80 characters). In any case, the closer to the beginning, the better.
There is an opinion that it is better to avoid using stop words in the title (and, about, or, I, to, before, not, etc.), since search engines ignore them anyway.
Quote from Yandex help:
"In any language, there are words that occur much more often than others. Words that occur too often to be meaningful for a search are called stop words. Typically, these are pronouns, prepositions and particles. Search engines usually ignore stop words, even if they appear in the request text."
Statistics of requests (or rather impressions) from Yandex fully reflect this rule:
Today, the statistics results for these queries are identical and look like this:
However, search results for the same queries differ quite significantly. According to the first request of the site, the site is now not in the TOP 10 at all, but according to the second - it is in first place:
It is unknown which query is most often typed in Yandex. Search engines return results that are most relevant to a query, taking into account stop words, although they do not display the number of queries with stop words in their statistics.
This screenshot, by the way, is good food for thought. Here is a small analysis of page code optimization performed on it.
If possible, try not to use "stop characters) in title": () - = / \ ! | + _!}
Or, to put it more correctly, try to place keywords in title before the stop characters rather than after them, as it is believed that search engines may give less meaning to words in title, appearing after the stop characters. Although this assumption may be classified as a myth.
It is not advisable to use the same word in the same case and mood several times unless absolutely necessary.
The title must contain meaningful text. Simply listing keywords and phrases can cause sanctions from search engines. In addition, meaningless link text in search results is not at all conducive to getting people to click on it.
The presence of key queries in the title greatly facilitates the subsequent promotion of the site. There is no more significant tag for search engines. And if, without much damage to SEO, you can ignore the use of a keywords meta tag or highlight tags on a page, for example, then the title tag should never be ignored if you hope to bring your site to the TOP for competitive queries.
Articles on the topic.